Monthly Management Retainer
Monthly Management Retainer
Drive qualified traffic, generate more leads, and grow your business with professionally managed Google Ads campaigns. Every campaign is built using industry best practices and managed by a Google Certified professional with extensive experience creating and optimizing paid search campaigns.
One-Time Setup Fee: $300
Monthly Management Fee: $300 per month
Google Advertising Budget (Media Spend):
Paid directly to Google by the client using a credit card.
Your advertising budget is separate from the management fee.
Prepaid advertising options are available if preferred.
Creation of a new Google Ads account (if needed)
The Google Ads account is owned by the client
Account configured using Google best practices
Billing configured with the client’s payment method
The initial setup includes:
One Google Search campaign
Up to 10 ad groups
Up to 100 targeted keywords
Keyword research
Ad copy creation
Campaign structure
Geographic targeting
Audience targeting (when appropriate)
Conversion tracking recommendations (if applicable)
Your campaign will be actively monitored and managed to improve performance over time.
Monthly management includes:
Campaign monitoring
Bid adjustments
Keyword optimization
Search term review
Negative keyword additions
Ad performance review
Performance recommendations
Budget monitoring
Ongoing optimization based on campaign data
A performance report will be emailed by the 15th of each month covering the previous month’s campaign activity.
Reports may include:
Impressions
Clicks
Click-Through Rate (CTR)
Cost Per Click (CPC)
Total advertising spend
Conversions (when tracking is enabled)
Cost per conversion
Overall campaign performance
Optimization summary
Recommendations for the coming month
A Zoom meeting is available upon request to review campaign performance and discuss strategy.
The initial campaign setup is typically completed within 30 days of receiving all required information, including:
Business information
Website access (if needed)
Service or product details
Target service area
Google Ads billing information
Most accounts are completed sooner, depending on project complexity and client responsiveness.
The client is responsible for:
Paying Google directly for advertising costs
Providing accurate business information
Approving campaign messaging when requested
Maintaining an active website or landing page
Responding to requests for information needed to build the campaign
Your Google Ads campaign will be managed by a Google Certified paid search professional with extensive experience managing campaigns across a wide range of industries and advertising budgets.
Our approach emphasizes:
Transparent pricing
Client ownership of the Google Ads account
Ethical, best-practice campaign management
Data-driven optimization
Clear, easy-to-understand reporting
Personalized service and ongoing support
Service
Cost
Initial Google Ads Setup: $300 (one-time)
Monthly Campaign Management: $300/month
Google Advertising Budget
Paid directly to Google by the client
Total to Get Started: $300 setup fee, plus your chosen Google Ads advertising budget.
After setup, the monthly investment is $300 per month for professional campaign management, with advertising costs paid directly to Google.