A Google Ads coach is a marketing professional specializing in helping businesses and individuals optimize their Google Ads campaigns for maximum effectiveness. They possess in-depth knowledge of Google's advertising platform, including keyword research, bid strategies, ad copy creation, landing page optimization, and analytics interpretation. Coaches work closely with clients to understand their business goals, target audience, and budget, then develop tailored strategies to improve ad performance, increase conversions, and achieve a higher return on investment. They often provide ongoing support, training, and insights, guiding clients through the complexities of Google Ads to ensure sustained success in the competitive online advertising landscape.